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Responsible Business

The Pathway to a Great Workplace Culture

 

 

Business needs to “clean up its’ act” and restore a more effective balance between investors and other “stakeholders” – those who have an impact on or are impacted by its activities.

This book establishes the need for change and take the reader through ideas, activities, and actions necessary to restore a balance between investor needs and those of society – to become more responsible.

This book is also about corporate culture; what it is, how to understand it and how to create and sustain it. It is not a program. It is not a one-time project or a tool. It is a way of thinking that embodies caring and respect for those and the world around us. 

 

This book embraces the importance of business purpose – but believes that this MUST combine both a social and a commercial purpose.

 

 

Cutting through the buzzwords that exist about corporate capitalism, or just capitalism, or whatever words are used, this books shows that the solution is simple.

 

BUSINESS MUST START ACTING RESPONSIBLY.